Tuesday, May 27, 2014

The Pros Of Magento Customization

Over the recent years, the amount of online storefronts has increased by a long shot in various regions of the world. The process of managing online stores may seem easy but it really is not as a lot of effort has to be put in it. The management could really not be as easy as it is now without magento customization. This e-commerce solution was mainly designed in order to cater to all the different needs of an online store which must be met, in order to not only make it successful but also quite manageable on a daily basis. The recent years have shown how this solution has emerged and now is being applied by online stores all over the world.

Magento customization is being used for various reasons, and all of them reveal how the solution is really the best. One of the biggest advantages of using this e-commerce solution is the fact that it allows people to build online sites as quickly as possible. Not only does this save a lot of time but it also allows people to save a lot of time, which they really cannot otherwise as e-commerce site development requires a good amount of money in the first place.

Through this e-commerce solution, individuals now have the freedom to create e-commerce sites which are not only less costly but they are also filled with rich features and contents. The marketing tools which the solution has to offer are definitely the best when it comes to the important matter of attracting customers on a daily basis. With the amount of customers increasing and flocking straight to an online site, sales can be increased instantly, along with the profits in the long run. This feature is something which really has triggered the attention of people, making them use the e-commerce solution for good.

Tuesday, May 20, 2014

Marketing Guidelines For An Android Application

The most important step to take in the Android application development process is the marketing for the social media landscape is so vast that individual applications can easily get lost in the market. If the application does not garner enough views and exposure, very few people will actually buy the product and it will not be deemed successful, no matter how good the application is. Fortunately, there are specific steps that one can follow when marketing an application to ensure that it leaves a mark on Google Play and is loved by millions worldwide.

Third-party Endorsements

On its own, an Android application may not be able to gather many views but it may become well-known if it is endorsed by a third party. Many successful Android applications have tried this method and have used it to their advantage. Word of mouth marketing is the strongest marketing tool on the social media landscape and if an application is able to gather enough technicians, bloggers, social media experts and social media press coverage that talk about the application in a positive manner, then it can easily be able to garner a strong fan following due to the interest these bloggers will stir for the app. Customers will think that if people are talking so enthusiastically about an app, it has to be good.

Icon

Just like products and businesses all over the world, the icon is the single most impactful representation of an application and many times, the developing business too. There are thousands of Android applications all over the world and each of them has their own unique icon. Hence, it is necessary that the icon should be different and should stand out from all other icons. The colors should be innovative and the shape should be different too. There should be minimal text and the icon needs to be creatively charming. The impact should be so powerful that users must be forced in to downloading the app, even if they were not looking for something in the specific category.

Social Networks

The whole idea of the internet is linkage and connectivity and most of it centers on social media networking. It is the increase in the use of websites like Facebook and Twitter which really gave a boost to the internet. So, app developers need to make sure that they interact with their consumer base and keep the app’s name and goodwill alive on social media networking websites. One must update posts as frequently as is possible and the content being posted in these update should be high on quality. However, do not bombard the customers with posts, otherwise, they would simply dislike the page or unfollow the account.

Create Excitement

It is important to add urgency to the application and this is perhaps the most important part of the Android application development process. The marketers have to make the customer feel that if they miss out on the application, they are missing out on the most happening thing in the social media platform. Contests and give-aways can be held to initiate interests and to trigger bustle and downloads.

Saturday, May 3, 2014

The Essentials Of Web And Mobile App Development

Introduction

Everything in social media becomes outdated so quickly that one needs to keep on changing the designs which they feature on their websites. There are a few essentials that have recently joined the trends in social media and which the experts have touted as must-haves. These features may not guarantee that the website will be a hit, but it will make sure that people feel good when they use the website; that they feel like they are using something modern and current.

Images

The common phrase that images and pictures speak louder than words has never been truer and this trend proves exactly that. While many people have started replacing their home screens with big images (that is supported by a few words), many are still holding on to the longer scrolls. These people need t change their designs as soon as possible. Customers are now more readily asking for images to explain details than words and an excellent example is the steady rise of infographics.

One only has to take the example of Twitter in mobile app development. Their home screen displays three images from three different parts of the world and they all speak volumes.
People may decide to go for a simple blurred photo on the home screen, make a montage or display one main subject – the image needs to be there. Images will always be more eye-catching and attention grabbing than words are.

Bonus: Randomness

This trend has really been brought forward by the advent of YouTube where the most random stuff becomes a big hit. People want to see other people go crazy and do stupid things. It will be highly beneficial for the website if the bonus videos or articles are unique and different. Singapore web development experts say that the use of HTML 5 has steadily increased and experts feel like it will completely take over this year. Lots of animation will come into play and cartoon like figures will be used for creepy stuff that is endearing at the same time. However, experts have warned that firms that go overboard with this trend are in the danger of not being taken seriously by customers. So, when developing something of this stature, one must make sure that they create something unique and intelligent, not simply silly. Remember to send a message through the randomness.

User-friendly

Mobile app development experts feel that it has never been more imperative to make sure that the application is user-friendly. The phone must not hang because of the website or because of the application as customers are quick to find appropriate replacements in the application stores. Also, the websites and apps must be easy to navigate through and should enhance the user’s experience, making them feel involved in the whole process and making them feel special. They should feel that the entire process was designed specifically for their use and comfort. Without the user-friendliness, the application or website will fail to work.