An Overview Of Magento Ecommerce

Introduction

Magento is a software solution that is owned and powered by eBay Inc. Today, nearly ten percent of all the websites in the world use Magento ecommerce in one way or another. The firm has established itself as the leader in ecommerce activities. The software is especially designed to help users grow and progress online. Used by many an online store in today’s world, it offers customization, flexibility and functionality for the owners so that they are able to add that personal touch to their online stores. The company offers all sorts of support and help to users so that they are able to understand the software and use it well.

History

Magento was first introduced on the 31st of March, 2008. At the time, it was named Bento. It was first developed and programmed by a company named Varien. It was later named Magento due in part to a dispute over the name with FileMaker Inc. In 2010, eBay had made a proper investment in Magento and bought a whopping forty-nine percent of the total shares. In June 2011, eBay bought one hundred percent of the total shares in the company, claiming full ownership.

Editions

Magento offers customers three main editions of their software. They are named Magento Enterprise, Magento Community and Magento Go. The Magento Community software can be downloaded for free as it is an open source software. Customers will be able to add more features for customization once they download some additional support from Magento Connect. It is the most basic form of Magento software available to users. Magento Enterprise is a far more comprehensive package for online business owners. It has many more tools and is a lot more flexible so that it is able to meet the customer’s needs. Search Engine Optimization tools are also available. Mobile customers can be reached with mobile applications.

The Go software offers all sorts of customizable designs and has no limitations on the options of products to make available on the website. It offers full control in the customer’s hands and offers great SEO tools. It helps increase customer loyalty. Basically, it is professionalism with cost-effectiveness.

Magento Go: Customization

Magento customization is one of the many reasons that small and big online business owners have opted for the software solution. It does not matter how good a designer the owner is. The software will help them in designing their products, store, brand and customers. Logos can be easily uploaded and there are options in the templates to help users out. The color option is also highly flexible with options to mix and match designs. Just through dragging and dropping, tabs and pictures can be relocated anywhere on the page. There is no HTML code required and the text can be redone just as it is in MS Word. Magento customization also allows custom JavaScript to be uploaded.